Build a brand from scratch
For new businesses and side projects that need a brand without hiring an agency yet. You'll end with a voice guide, a palette, design rules, a logo direction and the first pieces you'll actually use. Run the steps in order; answers to your answers for business name, business type and brand voice carry over between prompts.
Or use them one at a time, in order.
- 1
Brand voice guide with do and don't examples
Start with how you sound: traits, words to use and avoid, and before-and-after examples any writer can follow.
- 2
Brand personality turned into 10 design decisions
Turn that personality into ten concrete choices: fonts, palette, shape, imagery, motion and one signature detail.
- 3
Brand color palette with hex codes and contrast checks
Build out the full palette with hex codes, usage rules and contrast checks, before any logo work.
- 4
Three simple logo directions on one sheet
Compare a wordmark, a symbol and a monogram side by side, then pick one to have redrawn as vector.
- 5
Three matching social graphics from one idea
Test the brand in the wild: three social graphics that clearly come from the same designer.
- 6
Business card front and back, print ready
Put the logo and colors on a print-ready business card, front and back.
- 7
Matching letterhead and invoice header for your business
Finish the kit with a letterhead and invoice header, so every page you send looks like the same brand.