MarketingCollectible prompt

Topic cluster content plan built around what you sell

Plan a hub page and supporting articles that answer real customer questions and lead to what you sell.

ClaudeChatGPTGemini

Curated by Nvoka

Nvoka wordmark logo
Nvoka wordmark logoMarketing

Topic cluster content plan built around what you sell

Act as a content strategist. Plan a topic cluster for {{business_name}}, a {{business_type}}, so {{target_audience}} find us while they research, and the content leads to what we sell. Starting topic and searches: {{keywords}}. 1. Research the questions people actually ask before buying: search suggestions, People Also Ask, forums, and our own customer emails and sales calls. If you can't browse, say so and tell me exactly where to look. Don't invent search volumes; mark estimates. 2. Choose the hub: one broad, evergreen page that covers the topic and links to every supporting piece. Say whether it should be a new page or an existing service page. 3. Plan 8 to 15 supporting pieces. For each: - A working title and the one question it answers - Intent: learn, compare, decide, or how-to - What we can add that generic articles can't: first-hand experience, real photos, our prices, local detail, a worked example - Format: guide, checklist, comparison, cost breakdown, case study or FAQ - The service or product it leads to, and its call to action - Links up to the hub and across to two siblings 4. Remove overlap: no two pieces target the same intent; merge any that do. 5. Order: start with the pieces closest to buying, then fill out the earlier research stages. Avoid thin filler, posts written only for keywords, and topics we have no real authority on. Return the hub, a table of supporting pieces, a 12-week publishing order one person can keep up with, and how we'll judge it at 3 and 6 months: impressions, clicks and inquiries from these pages, not just traffic.
Marketingnvoka.com/library/nvoka-topic-cluster-content-plan-around-what-you-sellScan to open
Marketing

Topic cluster content plan built around what you sell

Plan a hub page and supporting articles that answer real customer questions and lead to what you sell.

Nvoka logo

Curated by Nvoka

ClaudeChatGPTGeminiPerplexity
Add to my library

Make it yours

Fill in the blanks and change any word. Only your copy changes, never the card.

Fill in the blanks

0 of 4 filled

Your prompt

Act as a content strategist. Plan a topic cluster for {{business_name}}, a {{business_type}}, so {{target_audience}} find us while they research, and the content leads to what we sell. Starting topic and searches: {{keywords}}. 1. Research the questions people actually ask before buying: search suggestions, People Also Ask, forums, and our own customer emails and sales calls. If you can't browse, say so and tell me exactly where to look. Don't invent search volumes; mark estimates. 2. Choose the hub: one broad, evergreen page that covers the topic and links to every supporting piece. Say whether it should be a new page or an existing service page. 3. Plan 8 to 15 supporting pieces. For each: - A working title and the one question it answers - Intent: learn, compare, decide, or how-to - What we can add that generic articles can't: first-hand experience, real photos, our prices, local detail, a worked example - Format: guide, checklist, comparison, cost breakdown, case study or FAQ - The service or product it leads to, and its call to action - Links up to the hub and across to two siblings 4. Remove overlap: no two pieces target the same intent; merge any that do. 5. Order: start with the pieces closest to buying, then fill out the earlier research stages. Avoid thin filler, posts written only for keywords, and topics we have no real authority on. Return the hub, a table of supporting pieces, a 12-week publishing order one person can keep up with, and how we'll judge it at 3 and 6 months: impressions, clicks and inquiries from these pages, not just traffic.
See all