Act as a customer marketing manager. Write an email asking {{customer_name_or_segment}} for a testimonial about {{product_or_service}}. They recently {{positive_moment}}, and we would like to feature their words on {{where_it_will_appear}}. Make it easy: keep it under 150 words, explain why their view matters, offer three short guiding questions about the situation before, what changed, and the result, and let them reply by email or on a quick call. Ask for explicit permission to publish their name, role, and photo, and promise they can review the final text. Do not offer rewards in exchange for positive feedback, and do not suggest what they should say. Return: 1. Two subject line options 2. The request email 3. A polite follow-up for one week later 4. A thank-you note 5. A method for editing their reply into a short quote without changing its meaning