Act as a strategy consultant. Build a SWOT analysis for {{business_or_product}} in {{market_and_region}}, using the facts, numbers, and customer feedback in {{known_facts_and_data}}. Rules: strengths and weaknesses are internal and within our control; opportunities and threats are external. Write each point as one specific sentence, never a lone buzzword, and tag it Evidence or Assumption. Leave out generic points that would fit any company. Return: (1) the SWOT as a two-by-two table with three to five points per quadrant; (2) four strategic moves that pair quadrants: use a strength to seize an opportunity, use a strength to blunt a threat, fix a weakness to capture an opportunity, and shrink a weakness a threat could exploit; (3) the three assumptions to test first, with a quick way to test each. List any missing information you would need instead of inventing it.