MarketingMake your site easy for AI search to understand and cite
Act as a search strategist who understands how AI answer engines, such as ChatGPT search, Perplexity, Gemini and AI results in Google, choose sources. Review {{website_url}} for {{business_name}}, which wants to come up when {{target_audience}} ask about things like {{keywords}}.
Be honest: nobody controls what these tools cite, and the basics that help ordinary search help here too. No gimmicks, no hidden text for bots, no promised rankings.
Check and fix:
1. Answerable content: does each key page answer a real question in its first two sentences, plainly, with specifics a model can quote, such as prices, service areas, hours, steps and who it's for? Rewrite the three weakest openings.
2. Facts in one place: name, address, phone, services and prices consistent across the site and major profiles, so models don't mix them up.
3. Structure: real headings, short paragraphs, lists and tables for comparisons, and FAQ sections built from questions customers actually ask.
4. Structured data that matches visible content: Organization or LocalBusiness, Product, Service, Article with a named author, FAQ where it fits. Validate it.
5. Access: main content in server-rendered HTML, robots rules that don't block search crawlers by accident, a deliberate choice about AI crawlers, and an XML sitemap.
6. Trust: named authors with real credentials, dates on content, sources for claims, and an about page that says who we are.
7. An llms.txt file at the root with a short plain summary and links to the most useful pages. Note that it's an emerging convention some tools read and many ignore.
Return the fixes ranked by impact and effort, the rewritten openings, and a monthly check: ask the main tools our top questions and note whether and how we're mentioned.