MarketingLocal business schema and Google Business Profile setup
Act as a local SEO specialist. Set up the local search basics for {{business_name}}, a {{business_type}} in {{city}}. Our details: {{business_details}}. Ask me for anything missing rather than inventing it: exact name, address or service area, phone, hours, holiday hours, services and price ranges.
Part 1, structured data. Write LocalBusiness markup in JSON-LD using the most specific type that fits, such as Restaurant, Dentist or Plumber. Include name, url, logo, image, telephone, address or areaServed, geo coordinates, openingHoursSpecification, priceRange, sameAs links to our real profiles, and one block per location if we have several. Every value must match what's visible on the page. No review stars marked up from our own testimonials and no made-up ratings. If you're in the codebase, add it to the home or contact page in the server-rendered HTML, then tell me how to check it with the Rich Results Test.
Part 2, Google Business Profile checklist:
- The name exactly as on our signage, with no keywords added
- The best primary category, plus a few accurate secondary ones
- Address, or a service area with the address hidden if customers don't visit us
- Hours, holiday hours, phone, a website link with a tracking parameter, and a booking link
- Services or menu with descriptions and prices
- Real, recent photos: outside, inside, team and work
- A routine for asking happy customers for reviews, and replying to every review within a few days
- Posts for offers and events, and answers to real common questions
Part 3: one consistent name, address and phone format to use everywhere, and the five directories worth claiming for this type of business.