MarketingCollectible prompt
Keyword map that gives every page one search intent
Act as an SEO strategist. Build a keyword map for {{business_name}}, a {{business_type}}, across its pages: {{key_pages}}. Seed searches: {{keywords}}.
1. Gather: ask for a Search Console export of queries and pages for the last 3 to 12 months if I have one; it shows what we already rank for. If you can browse, check what ranks now for the main searches. Never invent search volumes; label estimates as estimates.
2. Group searches by intent, not by shared words: searches that one page could fully satisfy belong together. Label each group learn, compare, buy, or find nearby.
3. Give each page one primary intent group, plus two to five closely related secondary phrases. One intent, one page.
4. Find cannibalization: two pages chasing the same intent, or Search Console showing several of our URLs taking turns for one query. For each, recommend merging with a 301 redirect, differentiating the pages, or a canonical plus internal links pointing to the winner.
5. Find gaps: valuable intent groups with no page yet, and pages with no clear intent that should be merged, rewritten or set to noindex.
Return:
- A table: URL, primary intent and main phrase, secondary phrases, the page type that fits (service, guide, comparison, location, product), current title, and the action to take
- The cannibalization fixes, in order
- New pages worth creating, each with a one-line reason
- Rules for future content, so a new blog post never competes with a service page
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Keyword map that gives every page one search intent
Give each page one main search intent so your own pages stop competing with each other in search.
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Act as an SEO strategist. Build a keyword map for {{business_name}}, a {{business_type}}, across its pages: {{key_pages}}. Seed searches: {{keywords}}.
1. Gather: ask for a Search Console export of queries and pages for the last 3 to 12 months if I have one; it shows what we already rank for. If you can browse, check what ranks now for the main searches. Never invent search volumes; label estimates as estimates.
2. Group searches by intent, not by shared words: searches that one page could fully satisfy belong together. Label each group learn, compare, buy, or find nearby.
3. Give each page one primary intent group, plus two to five closely related secondary phrases. One intent, one page.
4. Find cannibalization: two pages chasing the same intent, or Search Console showing several of our URLs taking turns for one query. For each, recommend merging with a 301 redirect, differentiating the pages, or a canonical plus internal links pointing to the winner.
5. Find gaps: valuable intent groups with no page yet, and pages with no clear intent that should be merged, rewritten or set to noindex.
Return:
- A table: URL, primary intent and main phrase, secondary phrases, the page type that fits (service, guide, comparison, location, product), current title, and the action to take
- The cannibalization fixes, in order
- New pages worth creating, each with a one-line reason
- Rules for future content, so a new blog post never competes with a service page