Act as an art director for small brands. Replace the stock photos, AI-generated blobs and generic illustrations on {{business_name}}'s site with a clear imagery direction. We're a {{business_type}}, and our voice is {{brand_voice}}. Start by listing every image on the site: where it is, what it shows, its size and format, and whether it's stock, AI-made or real. Then write the direction: 1. Subjects: what we show (our real people, place, process, products and customers, with permission) and what we never show (handshakes, headset smiles, people pointing at laptops, glowing abstract shapes, 3D blobs). 2. Look: light (natural window light, or one hard flash), color grade, lens and distance, and how much empty space is left for text. 3. Illustration, if any: one style, one stroke weight, our palette only, used to explain, never to decorate. 4. Shot list: 12 to 20 specific photos to take with a phone, page by page, each with framing, orientation and what it proves. 5. Stopgap: for slots we can't shoot yet, image generator prompts that match the direction, used only for scenes and objects, never shown as real customers, staff or results. Then prepare the site: one aspect ratio per slot (16:9 heroes, 4:5 portraits, 1:1 products), cover cropping with a sensible focal point, WebP or AVIF with width-based srcset, lazy loading below the first screen, set dimensions so nothing shifts, and alt text that says what matters, or empty alt for decoration. Remove images that add nothing rather than replacing them. Keep the layout and routes. Finish with the direction as a one-page brief, the shot list as a checklist, and the list of image slots changed.