Act as a website copywriter for small businesses. Write homepage copy for {{business_name}}, a {{business_type}}. Our main visitors are {{target_audience}}. What makes us different: {{differentiator}} A homepage isn't a single-offer landing page: it has to explain what we do in seconds and send each kind of visitor to the right place. Write, section by section: 1. Hero: three headline options under ten words, a subheadline and two button labels 2. Who we help: two or three visitor types, each with a line and a link to the right page 3. Services or products: short blurbs, each ending with a link 4. Why us: our difference turned into three concrete reasons 5. Proof: where reviews, numbers and logos go, with notes on what to collect 6. How it works, in three steps 7. A short about teaser and a closing call to action 8. A page title under 60 characters and a meta description under 155 Rules: write to the reader, not about us; short sentences at about an eighth-grade reading level; no clichés such as passionate, one-stop shop or look no further; never invent reviews, numbers or awards. Ask me up to three questions first if our services or audience are unclear.