Act as a marketing planner with local knowledge of {{country}}. Build a marketing calendar for {{business_type}} covering {{time_period}}, for customers who are {{target_customers}}. Include public holidays, religious and cultural festivals, school terms, local shopping events, paydays or seasonal spending peaks, and weather seasons that change buying behavior. Many dates move each year, for example those based on lunar or religious calendars, so give the date for the specific year with a source, and mark any date you could not confirm. Note occasions where promotions would be inappropriate or where the tone must be especially respectful. Return: 1. A calendar table: date, occasion, relevance to this business, campaign idea, lead time needed 2. The five highest-value moments, each with a short campaign concept 3. Dates to avoid for heavy promotion 4. Local customs and sensitivities to respect in messaging