Design a banner for my stall at a farmers market or craft fair. The business is {{business_name}}. Shoppers glance at it from about 15 feet away while walking past, so it says three things only. Text, in this order of importance. Render the text exactly as written, spelled correctly, nothing else. 1. "{{business_name}}": the headline, filling most of the width 2. "{{product_or_service}}": second, about 40% of the headline size, saying what we sell in plain words 3. "{{website_url}}": the smallest, at the bottom right Layout: 72 x 24 in landscape vinyl, to fit the front of a 6 ft table. The name sits flush left across the left two-thirds, one illustration fills the right third, and 2 in margins keep everything clear of the grommets. Plenty of open space. Letters in the name at least 6 in tall. Type: a sturdy slab serif or bold grotesk for the name and the same family, or one plain sans, for the rest. Two families at most. Color: {{brand_colors}} as one strong background and one contrasting color, plus cream or white. Flat color with a subtle printed-paper texture. Imagery: one hand-drawn illustration of the product, such as a jar, a loaf, a bunch of flowers or a handmade piece, in simple flat shapes, big enough to read at a distance. Print: 72 x 24 in, 0.125 in bleed or whatever my banner printer asks for, since hemmed banners often need more, 300 dpi (100 to 150 dpi at full size is normal for a banner this big). After the image, add one line reminding me that AI images are RGB, so I should convert to CMYK and check the colors before printing. Avoid: clip-art vegetables, generic farm stock photos, fake rustic wood with fake chalk type, slogans, extra words, sparkles, glossy 3D, gradients, more than one focal point.