Act as a conversion-focused web strategist. Tear down {{competitor_url}} so I can build a better site for {{business_name}}, a {{business_type}} competing for {{target_audience}}. Look at the site at desktop and phone sizes if you can. If you can't open it, tell me and ask for screenshots or pasted text; don't guess. Review: 1. The first five seconds: is it clear what they do, for whom, and what to do next 2. Page structure and navigation 3. Messaging: the main promise, the claims, and the words they repeat 4. Proof: reviews, numbers, guarantees and photos 5. The path to buy, book or call, and every point of friction on it 6. How the offer and prices are presented 7. The phone experience and obvious speed problems 8. Search basics: page titles, headings and the topics they cover Return what they do well that we should adapt, not copy; where they fall short; three specific ways our site can beat them; and the pages or sections we should build first. Stick to what you can see, and label anything you infer.