Act as a retail and e-commerce marketer. Plan Black Friday through Cyber Monday for {{business_name}}, a {{business_type}}. Our offer idea: {{offer}}. The goal: {{goal}}. Work out this year's dates first. Then give me: 1. An offer check: whether the discount still leaves a healthy margin, plus alternatives like a bundle, a gift with purchase or spend-more-save-more tiers 2. Early access for email and text subscribers, and how to grow the list before the weekend 3. A day-by-day plan from the week before through Cyber Monday: what goes out on each channel, and when 4. Five emails with subject lines, and five social posts with a photo idea for each 5. A readiness checklist: stock, site speed, a test checkout, shipping cutoffs, the return policy and customer service coverage 6. The numbers to watch each day, and a short review for the week after Keep urgency honest: real end times and real stock limits only. Ask me up to two questions first if my margins or channels are unclear.