WritingCollectible prompt
404 page that gets lost visitors back on track
Act as a UX writer with a feel for brand voice. Write a 404 page for {{business_name}}'s website. Our voice: {{brand_voice}}. The pages people need most: {{key_pages}}
Give me three versions:
1. Straightforward and warm
2. Playful and on-brand, with a light touch that never makes the visitor feel silly
3. Ultra-short, for a minimal design
Each version includes a headline, one or two sentences saying the page has moved or doesn't exist, a label for a search box, three to five helpful links with short labels, and one main button. Never blame the visitor, and offer a way to report a broken link.
Then add setup notes for whoever builds it:
- The page must return a real 404 status, not a normal page that just says not found
- Don't send every missing page to the homepage
- Keep the usual header and footer so people can find their way
- Track 404 hits and add redirects for old URLs that still get visits
- Give it a clear browser tab title, such as Page not found
Recommend one version for us, and say why.
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Writing
404 page that gets lost visitors back on track
Write a friendly, on-brand 404 page with helpful links, plus the setup details that matter.
Curated by Nvoka
ChatGPTClaudeGemini
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Act as a UX writer with a feel for brand voice. Write a 404 page for {{business_name}}'s website. Our voice: {{brand_voice}}. The pages people need most: {{key_pages}}
Give me three versions:
1. Straightforward and warm
2. Playful and on-brand, with a light touch that never makes the visitor feel silly
3. Ultra-short, for a minimal design
Each version includes a headline, one or two sentences saying the page has moved or doesn't exist, a label for a search box, three to five helpful links with short labels, and one main button. Never blame the visitor, and offer a way to report a broken link.
Then add setup notes for whoever builds it:
- The page must return a real 404 status, not a normal page that just says not found
- Don't send every missing page to the homepage
- Keep the usual header and footer so people can find their way
- Track 404 hits and add redirects for old URLs that still get visits
- Give it a clear browser tab title, such as Page not found
Recommend one version for us, and say why.